This is often a dilemma I hear from businesses…
We need to get our newsletter done. After all we need to send something out to our customers or prospects — right?
Let’s think differently about the good old newsletter by consider three more intriguing options that will be easier to produce and more effective as marketing tools.
1) Magalog – for online sales, loyalty and internet marketing
Here’s a neat way (see image above) to talk about your products or services in an upbeat and aspirational way. A magalog is really just a catalog- styled piece that offers a mix of current happenings and relevant content. It’s looks open and approachable, and can be printed or delivered digitally. Hello Pinterest!
2) Facebook NewsRoom
Don’t forget about the ease and convenience of using this as part of your Facebook business page. It’s also allows for nice for distribution and fan-building opportunities.
3) Business Marketing Blog
Often the best foundation for all your online content, a blog is instrumental in your online marketing. It’s a central distribution point for information you want to make available to customers, but it’s also a great SEO device for attracting new customers.
The good news is you can easily integrate all these with your current newsletter and multiply your online marketing efforts.
Contact me for more ideas.