The new retail virtual reality

Crowd Sourcing Online Marketing, Internet Marketing

 

Situation: LasikPlus was about to celebrate their 1,000,000th procedure and wanted an event for alumni to share their life-changing experience.

Result: I created a virtual Summer Reunion concept that included alumni testimonials via a dedicated web environment, prizes and pass-along discounts and even an audience persona segmentation plan entitled “Harvesting Our Efforts.”