Situation: Sage’s lead generation metrics were struggling. Getting ERP software prospects engaged with this 2nd tier brand was challenging. So I created a survey to raise awareness around critical topics affecting prospects. Then I visualized the results into a cool inforgraphic.
Results: This immediately became our email control, improving inbound capture response rates 2X to 3X. This 1-2 web content strategy is now one of my favorite integrated marketing communications plans.