Adventures of an infographic

Inbound Marketing, Internet Marketing, Content Writer, Twin Cities Creative Director

Situation: Sage’s lead generation metrics were struggling. Getting ERP software prospects engaged with this 2nd tier brand was challenging. So I created a survey to raise awareness around critical topics affecting prospects. Then I visualized the results into a cool inforgraphic.

Results: This immediately became our email control, improving inbound capture response rates 2X to 3X. This 1-2 web content strategy is now one of my favorite integrated marketing communications plans.

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