3 newsletter alternatives that can also boost your online marketing
This is often a dilemma I hear from businesses…
We need to get our newsletter done. After all, we need to send something out to our customers or prospects — right?
Let’s think differently about the good old newsletter or e-newsletter by considering three more intriguing options that will be easier to produce and possibly more effective as marketing tools, or as an extension to your current newsletter.
1) Magalog – for online sales, loyalty and internet marketing
Here’s a neat way (see image above) to talk about your products or services in an upbeat and aspirational way. A magalog is really just a catalog-styled piece that offers a mix of current happenings and relevant content. It looks open and approachable and can be printed or delivered digitally. Hello Pinterest!
2) Digital NewsRoom – for PR and news sharing
Don’t forget about the ease and convenience of using a newsroom page as part of your Facebook business page or check out Pitch Engine which is a digital press release with multimedia options. Both these can allow for nice for distribution and fan-building opportunities.
3) Business Marketing Blog – it’s as basic as blocking and tackling
Often the best foundation for all your online content, a blog is instrumental in your online marketing. It’s a central distribution point for information you want to make available to customers, but it’s also a great SEO device for attracting new customers.
The good news is you can easily integrate all these with your current newsletter and multiply your online marketing efforts.