An email marketing best practice I love is creating high impact subject lines. They are the most important headline you’ll write for your email campaigns. The main thing to remember about a subject line is it’s sole purpose, which is…
Converting attention into interest.
That’s a big ask, but worth getting right.
From there some of my foundational tips on subject lines include:
- Be Clear and Demand Attention
- Be compelling , not salesy
- Use curiosity or even controversy
Remember you need to cut through and that may require unconventional means.
So how will you write your next subject line?
If you’d like more detail on creating high impact subject lines for your email campaigns,
pick up my Kindle book entitled How to Improve Your Email Open Rates: A Short Primer on the Psychological Triggers of Highly Effective Subject Lines.