No matter how innocuous you believe your business or organization to be, there is likely an issue that will be unpleasant to tackle. I’m not talking crisis communications, just certain realities you’re better off being honest about.
When I was asked to create a blog post for Xcel Energy with regard to nuclear power, I had to carefully choose the words. Thankfully a very capable subject matter expert helped with great source content.
I just tried to gain attention with a comical hook and then fill in the facts. After all it’s an issue where emotions often overtake the facts.
See what you think