Three reasons good design matters
While doing content development & copywriting for a local software company, I wrote this email that was part of an on-going campaign. And it struck me that this was a fantastic design. It was simple, fairly clean and the Call-To-Action was big and bold.
Upon further analysis I had to praise the designer Sarah Swymeler for the edgy design approach, especially in this plain vanilla niche of IBM i Systems software.
I told Sarah I loved this email design and graphic style for 3 reasons…
1) It used positive and negative space in a compelling way
2) It was great to get a glimpse of the actual content offering, teasing you behind the CTA.
3) I could not mistake the intent of the email: INSTANT DOWNLOAD
The premise of this post: Make your email look and act like a landing page to help expedite the conversion process.