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Paul Patzloff
Creative Content Marketing Professional
5 Key Skills:
- Conceptual Ideation. Discovers & implements digital brand, social media, video and content marketing strategies
- Lead Generation. Creates highly effective email marketing campaigns that maximize conversion optimization
- Effective Writing. Delivers top-readership for blogs, video marketing solutions & direct response copywriting projects
- Digital Know-How. Leverages SEO optimization, UX, social media and internet marketing to drive sales engagement
- Brand Advocacy. Provides clear, customer-focused thought leadership, brand and corporate messages
Xcel Energy, Minneapolis, MN ♦ September 2013-Current
Copywriting and Content Consultant (Contractor)
Responsibilities –
- Consults with internal consumer and B2B clients to develop strategic branding, social & digital marketing solutions
- Implements creative messaging in tandem with integrated plans to meet goals, schedules and budgets
- Analyze data, trends and customer feedback to enhance and improve future results
Results –
- Created break-through integrated campaign for U of M energy efficiency with record level video viewership
- Researched and wrote top performing content on nuclear power education, smart thermostats & other energy policies
- Developed email messaging which beat national vendor open rates by 20%
Startup Project: ToggleGreen ♦ June 2014-June 2015
Managing branding strategies and messaging tactics for growth hacking, content marketing, social media and viral video
Contract Copywriter ♦ 2012-2013
Writing and creating digital marketing projects for local medical and B2B software companies
OPPSOURCE, St. Paul, MN ♦ 2011-2012
Marketing automation platform startup
Creative Director / Program Strategist
Responsibilities –
- Developed messaging and content marketing strategy across social, viral and inbound channels
- Accountable for digital performance, sales collateral, analysis & results
- Managed client relationships with senior level management, budgets, daily tactics of staff of three & vendors
- Established workflows, best practices & documentation
Results –
• Created digital inbound marketing campaign for Thomson Reuters which beat benchmarked results by 300%
• Established best practices for content marketing, email performance and social media outreach
• Beat control response rates with infographic marketing campaign for Sage Software
DESIGNWRITE ADVERTISING, Deephaven, MN ♦ 2006 to 2010
Creative boutique agency focused on healthy lifestyle brands.
Associate Creative Director
Responsibilities –
- Created concepts, copy and design direction for clients including Rosetta Stone, Endless Pools, Octane Fitness
- Accountable for several client relationships with senior leadership
- Daily creative management of three designers and vendors
Results –
• Managed and created Select Comfort’s million dollar selling magalog for 3 year
• Secured seven major accounts in the sleep wellness category by developing sales kit and web content
• Recipient of two American Graphic Design Awards, and a Davey Awards
THOMSON REUTERS, Eagan, MN ♦ 1999 to 2006
Leading online source of business intelligence & compliance information
Creative Marketing Account Executive (2004 to 2006) and Copywriter (1999 to 2004)
Highlights –
• Directed internet marketing campaign with Larsen Design that led to major online market share improvement.
• Created department–wide peer recognition event with 70% participation.
• Presented with three ARC Awards from Minnesota Direct Marketing Association
BI WORLDWIDE, Edina, MN ♦ 1995 to 1999
Global business improvement company serving Fortune 500 companies
Creative Director
Highlights –
• Achieved 70% of targeted sales goals for Snapple campaign— breaking all previous records
• Executed successful rollout of Anheuser-Busch Olympic-themed sales challenge
• Introduced Westin Hotel’s first-ever travel counselor loyalty program
COMMUNITY INVOLVEMENT & EDUCATION
Troop 123 Cub Scout Asst. Cub Master • Senatorial District 49 Delegate • Edina Soccer Association – Coach
Edina Family Center – Activities Volunteer • Edina Public Schools – On-site Editor for various student writing projects
UNIVERSITY OF MINNESOTA: SCHOOL OF JOURNALISM, Minneapolis, MN Mass Communications
ADVERTISING CENTER OF LA, Los Angeles, CA Advanced Concepting 8-week course