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Paul Patzloff
Creative Content Marketing Professional

5 Key Skills:

  1. Conceptual Ideation. Discovers & implements digital brand, social media, video and content marketing strategies
  2. Lead Generation. Creates highly effective email marketing campaigns that maximize conversion optimization
  3. Effective Writing. Delivers top-readership for blogs, video marketing solutions & direct response copywriting projects
  4. Digital Know-How. Leverages SEO optimization, UX, social media and internet marketing to drive sales engagement
  5. Brand Advocacy. Provides clear, customer-focused thought leadership, brand and corporate messages

Xcel Energy, Minneapolis, MN  September 2013-Current

Copywriting and Content Consultant (Contractor)

Responsibilities –

  • Consults with internal consumer and B2B clients to develop strategic branding, social & digital marketing solutions
  • Implements creative messaging in tandem with integrated plans to meet goals, schedules and budgets
  • Analyze data, trends and customer feedback to enhance and improve future results

Results – 

  • Created break-through integrated campaign for U of M energy efficiency with record level video viewership
  • Researched and wrote top performing content on nuclear power education, smart thermostats & other energy policies
  • Developed email messaging which beat national vendor open rates by 20%

Startup Project: ToggleGreen June 2014-June 2015

Managing branding strategies and messaging tactics for growth hacking, content marketing, social media and viral video

Contract Copywriter 2012-2013

Writing and creating digital marketing projects for local medical and B2B software companies

OPPSOURCE, St. Paul, MN  2011-2012 

Marketing automation platform startup 

Creative Director / Program Strategist

Responsibilities –

  • Developed messaging and content marketing strategy across social, viral and inbound channels
  • Accountable for digital performance, sales collateral, analysis & results
  • Managed client relationships with senior level management, budgets, daily tactics of staff of three & vendors
  • Established workflows, best practices & documentation

Results –

  Created digital inbound marketing campaign for Thomson Reuters which beat benchmarked results by 300%
•   Established best practices for content marketing, email performance and social media outreach
•   Beat control response rates with infographic marketing campaign for Sage Software

DESIGNWRITE ADVERTISING, Deephaven, MN     2006 to 2010

Creative boutique agency focused on healthy lifestyle brands.

Associate Creative Director

Responsibilities –

  • Created concepts, copy and design direction for clients including Rosetta Stone, Endless Pools, Octane Fitness
  • Accountable for several client relationships with senior leadership
  • Daily creative management of three designers and vendors

 

Results –

  Managed and created Select Comfort’s million dollar selling magalog for 3 year
•  Secured seven major accounts in the sleep wellness category by developing sales kit and web content
•  Recipient of two American Graphic Design Awards, and a Davey Awards

 

THOMSON REUTERS, Eagan, MN    1999 to 2006

Leading online source of business intelligence & compliance information

Creative Marketing Account Executive (2004 to 2006) and Copywriter (1999 to 2004)

Highlights –

• Directed internet marketing campaign with Larsen Design that led to major online market share improvement.
• Created department–wide peer recognition event with 70% participation.
• Presented with three ARC Awards from Minnesota Direct Marketing Association

BI WORLDWIDE, Edina, MN    1995 to 1999

Global business improvement company serving Fortune 500 companies

Creative Director

Highlights –

  Achieved 70% of targeted sales goals for Snapple campaign— breaking all previous records
• Executed successful rollout of Anheuser-Busch Olympic-themed sales challenge
• Introduced Westin Hotel’s first-ever travel counselor loyalty program

COMMUNITY INVOLVEMENT & EDUCATION

Troop 123 Cub Scout Asst. Cub Master • Senatorial District 49 Delegate • Edina Soccer Association – Coach
Edina Family Center – Activities Volunteer • Edina Public Schools – On-site Editor for various student writing projects

UNIVERSITY OF MINNESOTA: SCHOOL OF JOURNALISM, Minneapolis, MN Mass Communications

ADVERTISING CENTER OF LA, Los Angeles, CA Advanced Concepting 8-week course