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Content Marketing Professional
Senior-level messaging expert with the strategic vision & tactical execution capabilities to deliver tangible & meaningful results for both B2B & consumer markets.
5 Key Skills:
Ideation. Insatiable curiosity to discover highly engaging editorial topics and share compelling points of view
Effective Writing. Consistently delivers top-readership for blogs, social media, video, web content, email
Lead Generation Know-How. Optimizes proven copywriting techniques to drive open rates, conversions & sales
Metrics-Driven. Analyzes data to identify and leverage trends to constantly improve business outcomes
Contextual focus. Passion for translating complex subjects into relevant, easy-to-understand content
Xcel Energy, Minneapolis, MN ♦ September 2013-Current
Communications Consultant (Contractor)
- Consult with internal clients to develop strategy for integrated content, digital, social media & print campaigns
- Research write & edit messaging for communications plans according to goals, schedules & budgets
- Analyze data and feedback to enhance and improve future results with new strategies and tactics
- Initiated & produced podcast series introducing a corporate-wide SAP technology transformation
- Developed long-form landing page for air conditioning technology that generated 40%+ conversion rate
- Conceived & wrote email drip campaign which beat national vendor open rates by 20%
- Won Telly Bronze award for scriptwriting & promotion of corporate training video
Technology Startup Project: ToggleGreen ♦ June 2014-June 2015
Managed branding strategies & messaging tactics for growth hacking, digital marketing, social media & viral video
Contract Copywriter ♦ 2012-2013
Writing and creating communications projects for technology, home improvement, medical & software companies.
Recent clients include: Renewal by Andersen national TV, radio & web. Emerson Process Management web content.
OPPSOURCE, St. Paul, MN ♦ 2011-2012
Marketing automation technology platform startup centered around inbound marketing strategies and tactics.
Creative Director / Program Strategist
- Developed messaging strategy across social media, viral, digital and inbound channels
- Accountable for digital performance, analysis & results
- Managed client relationships with senior level management, budgets, daily tactics of staff of three & vendors
- Established workflows, best practices & documentation
• Created digital inbound marketing campaign for Thomson Reuters which beat benchmarked results by 300%
- Established best practices for content marketing, email performance and social media outreach
- Beat control response rates with infographic marketing campaign for Sage Software
DESIGNWRITE ADVERTISING, Deephaven, MN ♦ 2006 to 2010
Creative boutique agency focused on healthy lifestyle brands.
Associate Creative Director
- Created concepts, copy and design direction for clients including Rosetta Stone, Endless Pools, Octane Fitness
- Accountable for marketing goals and results for several client relationships
- Daily creative management of three designers and various vendors
• Managed Select Comfort’s magalog for 3 years, generating 1 million in revenue each edition
- Secured seven major accounts for sleep wellness product by developing comprehensive lead generation campaign
- Recipient of two American Graphic Design Awards for direct mail, and a Davey Award for direct response advertising
THOMSON REUTERS, Eagan, MN ♦ 1999 to 2006
Leading online source of business intelligence & compliance information
Creative Marketing Account Executive (2004 to 2006) and Copywriter (1999 to 2004)
• Directed internet marketing campaign with Larsen Design that led to major online market share improvement.
• Created department-wide peer recognition event with 70% participation.
- Presented with three ARC Awards for direct response projects from Minnesota Direct Marketing Association
COMMUNITY INVOLVEMENT & EDUCATION:
Troop 123 Boy Scouts Leadership Committee
Senatorial District 49 Delegate
Edina Family Center – Activities Volunteer
Edina Public Schools – On-site Editor for various student writing projects
Edina Basketball Association – Coach
UNIVERSITY OF MINNESOTA: SCHOOL OF JOURNALISM, Minneapolis, MN Mass Communications
ADVERTISING CENTER OF LA, Los Angeles, CA Advanced Concepting 8-week course
Online Portfolio: http://www.slideshare.net/patzloff