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Paul Patzloff
Content Marketing Professional

Senior-level messaging expert with the strategic vision & tactical execution capabilities to deliver tangible & meaningful results for both B2B & consumer markets.

 

5 Key Skills:
  1. Ideation. Insatiable curiosity to discover highly engaging editorial topics and share compelling points of view
  2. Effective Writing. Consistently delivers top-readership for blogs, social media, video, web content, email
  3. Lead Generation Know-How. Optimizes proven copywriting techniques to drive open rates, conversions & sales
  4. Metrics-Driven. Analyzes data to identify and leverage trends to constantly improve business outcomes
  5. Contextual focus. Passion for translating complex subjects into relevant, easy-to-understand content

Xcel Energy, Minneapolis, MN ♦ September 2013-Current

Communications Consultant (Contractor)

Responsibilities – 

  • Consult with internal clients to develop strategy for integrated content, digital, social media & print campaigns
  • Research write & edit messaging for communications plans according to goals, schedules & budgets
  • Analyze data and feedback to enhance and improve future results with new strategies and tactics

Results – 

  • Initiated & produced podcast series introducing a corporate-wide SAP technology transformation
  • Developed long-form landing page for air conditioning technology that generated 40%+ conversion rate
  • Conceived & wrote email drip campaign which beat national vendor open rates by 20%
  • Won Telly Bronze award for scriptwriting & promotion of corporate training video

Technology Startup Project: ToggleGreen ♦ June 2014-June 2015

Managed branding strategies & messaging tactics for growth hacking, digital marketing, social media & viral video

Contract Copywriter ♦ 2012-2013

Writing and creating communications projects for technology, home improvement, medical & software companies.

Recent clients include: Renewal by Andersen national TV, radio & web. Emerson Process Management web content.

OPPSOURCE, St. Paul, MN ♦ 2011-2012 

Marketing automation technology platform startup centered around inbound marketing strategies and tactics.

Creative Director / Program Strategist

Responsibilities –

  • Developed messaging strategy across social media, viral, digital and inbound channels
  • Accountable for digital performance, analysis & results
  • Managed client relationships with senior level management, budgets, daily tactics of staff of three & vendors
  • Established workflows, best practices & documentation

Results –

  Created digital inbound marketing campaign for Thomson Reuters which beat benchmarked results by 300%

  • Established best practices for content marketing, email performance and social media outreach
  • Beat control response rates with infographic marketing campaign for Sage Software

DESIGNWRITE ADVERTISING, Deephaven, MN   ♦  2006 to 2010

Creative boutique agency focused on healthy lifestyle brands.

Associate Creative Director

Responsibilities –

  • Created concepts, copy and design direction for clients including Rosetta Stone, Endless Pools, Octane Fitness
  • Accountable for marketing goals and results for several client relationships
  • Daily creative management of three designers and various vendors

Results –

  Managed Select Comfort’s magalog for 3 years, generating 1 million in revenue each edition

  • Secured seven major accounts for sleep wellness product by developing comprehensive lead generation campaign
  • Recipient of two American Graphic Design Awards for direct mail, and a Davey Award for direct response advertising

THOMSON REUTERS, Eagan, MN  ♦  1999 to 2006

Leading online source of business intelligence & compliance information

Creative Marketing Account Executive (2004 to 2006) and Copywriter (1999 to 2004)

Highlights –

• Directed internet marketing campaign with Larsen Design that led to major online market share improvement.

• Created department-wide peer recognition event with 70% participation.

  • Presented with three ARC Awards for direct response projects from Minnesota Direct Marketing Association

COMMUNITY INVOLVEMENT & EDUCATION:


Troop 123 Boy Scouts Leadership Committee
Senatorial District 49 Delegate
Edina Family Center – Activities Volunteer
Edina Public Schools – On-site Editor for various student writing projects
Edina Basketball Association – Coach

UNIVERSITY OF MINNESOTA: SCHOOL OF JOURNALISM, Minneapolis, MN Mass Communications

ADVERTISING CENTER OF LA, Los Angeles, CA Advanced Concepting 8-week course

Online Portfolio: http://www.slideshare.net/patzloff