Archives

This is Episode #000

October 13th, 2018 (No Comments)

Funny thing to call this 000 but it’s the explainer episode that covers the future aspirations and passions that helped this come to be.

The Beauty and Logic of the FAQ

February 11th, 2018 (No Comments)

Smart reasons, and ways to leverage your Frequently Asked Questions It’s stunning how few websites and companies for that matter, miss out on leveraging the power of  FAQs. When used the right way an FAQ offers your audience a fast and logical answer to support your messaging and brand strategy. Let’s explore the beauty of the […]

Case Studies work but only when created this way

March 25th, 2016 (No Comments)

In my experience as a content marketer, writing dozens of case studies, I can tell you that case studies have a way of drawing in readers and driving conversion unlike few other pieces of content.   Case studies consistently rank as the most-read elements in content marketing programs. And I know why because a case […]

Get More Out of Your Content Marketing by Re-purposing Content

March 25th, 2016 (No Comments)

These three simple steps and a list of 17 content variations will help.   Good content marketing items can be hard to create. But so worthwhile. So stretch out your efforts by repurposing your content. With a little creativity, you can convert an excellent blog post or case study into a number of other options. […]

Content Marketing King for a Day

November 4th, 2013 (No Comments)

  I first ran across Paul Patzloff doing columns for Forbes magazine. Like many blogs on Forbes.com, it was smart, relevant and practical. The fortunate part of my discovery was that Paul lived in Minneapolis, meaning lunch was in our future. We got together, talked some s**t, and I knew he was destined to become […]

What Was the Last Book You Re-Read?

October 7th, 2013 (No Comments)

Our bookcases represent the intellectual (and sometimes whimsical) catalog of our interests, pursuits and passions. Maybe it’s our connection with antiquity of those sacred yellowed pages that keeps them stacking up around us. Oh yes we try to be charitable when we can and make use of used bookstores — which are another amazing adventure […]

Here’s how to overcome sales resistance points

July 23rd, 2013 (No Comments)

Sales training professionals will lecture you, and experienced salespeople will validate this point: there are three common excuses used in the final stage of the sales process. You know, when you are zeroing in on closing the deal.   So don’t get shut down. To get ahead of the imminent excuses, break down, weaken and destroy […]

Use your newsletter as the foundation for your social media & content marketing

July 18th, 2013 (No Comments)

Don’t throw the pa-ast away You might need it some rainy day Dreams can come true again When everything old is new again Lyrics to Everything Old is New Again Face it, the newsletter has a perplexing role these days. A bit of relic from the past, you most likely associate it with other supposed sales […]

Design by Demand: The Email as a Landing Page

June 28th, 2013 (No Comments)

Three reasons good design matters While doing content development & copywriting for a local software company, I wrote this email that was part of an on-going campaign. And it struck me that this was a fantastic design. It was simple, fairly clean and the Call-To-Action was big and bold. Upon further analysis I had to […]

3 Fresh Content Ideas to Feed Your Business Blog

June 24th, 2013 (No Comments)

Good content is all around you, so unearth it to your benefit.   Digital and content marketing continues to grow in influence and use. In fact, some are saying that content marketing, driven by such tactics as story-telling, info-graphics, case studies and more is now known as mainstream marketing. And it makes sense. Your prospects […]