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Case Studies work but only when created this way

March 25th, 2016 (No Comments)

In my experience as a content marketer, writing dozens of case studies, I can tell you that case studies have a way of drawing in readers and driving conversion unlike few other pieces of content. They consistently rank as the most-read elements in content marketing programs. And I know why because a case study can […]

Get More Out of Your Content Marketing by Re-purposing Content

March 25th, 2016 (No Comments)

These three simple steps and a list of 17 content variations will help. Good content marketing items can be hard to create. But so worthwhile. So stretch out your efforts by repurposing your content. With a little creativity, you can convert an excellent blog post or case study into a number of other options. To […]

Content Marketing King for a Day

November 4th, 2013 (No Comments)

  I first ran across Paul Patzloff doing columns for Forbes magazine. Like many blogs on Forbes.com, it was smart, relevant and practical. The fortunate part of my discovery was that Paul lived in Minneapolis, meaning lunch was in our future. We got together, talked some s**t, and I knew he was destined to become […]

What Was the Last Book You Re-Read?

October 7th, 2013 (No Comments)

Our bookcases represent the intellectual (and sometimes whimsical) catalog of our interests, pursuits and passions. Maybe it’s our connection with antiquity of those sacred yellowed pages that keeps them stacking up around us. Oh yes we try to be charitable when we can and make use of used bookstores — which are another amazing adventure […]

Here’s how to overcome sales resistance points

July 23rd, 2013 (1 Comment)

Sales training professionals will lecture you and experienced salespeople of all sorts will validate this point: there are often three common excuses used in the final stage of a sales process. You know, when you are zeroing in on the almighty¬†close. To get ahead of the excuses, break down these sales resistance points in advance […]

Use your newsletter as the foundation for your social media & content marketing

July 18th, 2013 (No Comments)

If you’re like many marketing professionals who are concerned about your social media and content marketing tactics, you most likely associate the newsletter with other supposed sales & marketing dinosaurs like trade show booths, cold calling and business cards. But I’d like you to reconsider and see the real potential of the e-newsletter. First: Reconsider […]

Design by Demand: The Email as a Landing Page

June 28th, 2013 (No Comments)

While doing content development & copywriting for a local software company, I wrote this email that was part of an on-going campaign. And it struck me that this was a fantastic design. It was simple, fairly clean and the Call-To-Action was big and bold. Upon further analysis I had to praise the designer Sarah Swymeler […]

3 Fresh Content Ideas to Feed Your Business Blog

June 24th, 2013 (No Comments)

The web data continues to prove that blogging helps your SEO and Lead Generation efforts. Here’s my favorite factoid around blogging for business from HubSpot: Companies that have an effective blog for their business get 55% more organic traffic & 70% more leads with targeted website traffic than those that don’t use a blog to […]

Why your company deserves a theme song

June 11th, 2013 (1 Comment)

WIth the Stanley Cup starting this week (can it be mid-June?) I was recalling an evening in April when my son and I joined another father and son at a NHL game. Great seats. Big excited crowd. Right before the game the arena went dark. The rock n’ roll lighting show began and speed metal […]

My Response to a Recent Article on Content Marketing Challenges

April 16th, 2013 (No Comments)

Recently on LinkedIn, I saw this post regarding a survey that asked for the top challenges facing B2B content marketers. You can link to the B2B Digital Marketing Blog article by clicking the screen shot. I had to jump in and provide some simple, affordable and attainable solutions to these top 3 challenges, which are… […]