Good content is all around you, so unearth it to your benefit.
Digital and content marketing continues to grow in influence and use. In fact, some are saying that content marketing, driven by such tactics as story-telling, info-graphics, case studies and more is now known as mainstream marketing. And it makes sense. Your prospects are less and less persuaded by banner ads, SEM advertising tactics even programmatic ad strategies. These are simply disruptive techniques of the past that are losing out in the content marketing transformation now taking place. I’ve used the term The Death Waltz of Advertising as a way of describing this slow, awkward process that many of those in the advertising industries either refuse to accept or simply ignore.
Generating that juicy content that helps you stand out and get noticed is often a conundrum for marketers. I get it, I too deal with this almost daily. So let’s unpack this issue a bit by focusing on blogging. Afterall this should be a central element of your content marketing strategy. It also opens up avenues of opportunity because there’s no better way to leveraging your social media and driving specific traffic to your website or desired landing pages.
The web data continues to prove that blogging helps your SEO and Lead Generation efforts. Here’s my favorite factoid around blogging for business from HubSpot:
Companies that have an effective blog for their business get 55% more organic traffic & 70% more leads with targeted website traffic than those that don’t use a blog to drive traffic.
Yes, blogs can drive targeted traffic which can convert to paying customers. Please notice the word “can” in the previous sentence.
And you probably know as well as I, running an effective blog demands compelling content to create web traffic. And that is challenging. But let me suggest three great blog content tactics to help you generate ideas for effective, attention-getting blog posts.
First set up a news feed
Yahoo or Google will do. Customize your news feed to topics around your organic traffic needs. This is a nice way to leverage breaking news which may increase blog traffic. Plus these postings about how your business reacts and responds to these current, well-publicized news events. While this has been known as news-jacking, I feel you can do it with taste and care to make it useful for your readers. The key to this is to make your take on the news issues intriguing and valuable. Don’t just say here’s some interesting news. Instead, make an opinion or take an angle on it.
Second, pick up a trashy gossip publication
Magazines (remember those) like People, National Inquirer or inTouch can be used. Believe it or not, these can be great sources of punchy and provocative headlines that get noticed. And it’s important to make your blog postings pop, grab attention and drive traffic — and to be honest, these are kinda fun to create. Blog posts with enumeration – or a numbered listing of issues are always popular. Also, edgy headlines can help prompt readership and attention. Besides, you’ll have some bathroom reading material.
Finally, look at your sent folder in your email
I promise you, in two minutes you’ll come across a bunch of highly relevant and effective blog topics aimed at targeted traffic. You know, all those requests and questions you have sent or responded to. Many of these are probably based on customer needs or pain points. With a little tweaking, you can harness these to attract your most qualified web traffic – the folks with a problem you can solve.
Don’t forget, when blogs are set outside your company’s website, blogging can also help with your linking strategy by providing links to your site. With SEO becoming more competitive this backlinking can be helpful for your overall online strategy and traffic generating efforts.
So feed your blog some nice organic traffic with these 3 content ideas, or make up some ideas of your own,
and post away!